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SEO公司你應該知道的問題

發布時間:2017-12-22 14:42:29    來源:    作者:匯發網絡    點擊次數:
1. Have you done work before for a business like mine? 你以前有過和我業務相似的客戶嗎?
 
Perhaps no other question goes to the heart of the matter like this. If you own a self-storage business and want an SEO agency to help you obtain more customers, the ideal shop would have a proven history of securing them for other like companies. The same applies when hiring an SEO agency to target a certain language or geography.
 
沒有其他問題要比這個問題更重要了。如果你有個自助式倉儲的業務,想要尋找一個能夠幫助你獲取更多顧客的SEO機構。那么一個有做過類似業務的公司公司將是不二之選。定位某種語言或地理位置時,雇用一個有過相關經驗的SEO公司也是同理。
 
Yet, just because an agency has worked with a company like yours doesn’t necessarily mean it will do a better job than another outfit that hasn't. But this is definitely a factor to weigh heavily.
 
當然,一家曾與相似業務的客戶合作過的SEO機構不一定意味著它能夠做得比其他沒有類似經驗的公司好。但這肯定是一個重要的因素。
 
2. Can you show me case studies? 你能給我看一下案例研究嗎?
 
Whether the agency you're considering has worked before with a company of your type, case studies of its work will enable you to see the results delivered to other clients. In theory, this means the company can also come through for you. Talking with an agency representative about the case studies will also help you understand how the organization works.
 
不管這家機構是否有過類似客戶,案例研究能夠讓你看到它曾經為其他客戶做出的工作成果。理論上,這意味著它也能夠為你做到這些。與機構的代表談論這些案例也會幫助你了解組織的運作方式。
 
3. Can you provide references? 你能提供客戶名單作參考嗎?
 
No agency will intentionally give out as references the names of clients unhappy with its work. But if an agency can’t even provide three positive references, what does that say?
 
沒有任何一家機構會主動給出對自己工作不滿意的客戶名單。但如果一家機構連三個正面客戶的參考都無法提供,這又說明了呢?
 
4. What metric do you focus on the most? 你最關注的度量標準是什么呢?
 
Surprise! The right answer is not rankings -- or traffic or links. The kind of SEO agency you want to work with won’t ignore rankings or traffic as metrics in measuring a campaign's success but will primarily focus on customer leads, sales or conversions of prospects into clients.
 
很驚喜吧?正確答案并不是排名—或者流量,鏈接。你想要合作的那種SEO機構自然是不會忽視將排名和流量,但它們會優先注重于潛在客戶,銷售力和轉化潛在客戶為真正的客戶。
 
5. How long until I start seeing results?我多久才能看到結果?
 
A representative of a good agency will underpromise and overdeliver. While every situation is different, this generally means the company will promise early positive results within four to six months and more substantial results within six to 12 months.
 
一個優秀機構的代表會做出一個較低的承諾,但最后遞交一個超額的成果。雖然情況不一,但這通常意味著這家機構會承諾4至6個月有正面的結果,以及6到12個月時會有更多的實質性成果。
 
It’s not unreasonable for an SEO consultant to say you will start seeing things moving in the right direction within two to three months, but he or she should make it clear such results will likely not be the kind that affect the primary metrics cited above.
 
如果一個SEO顧問告訴你在兩到三個月間,你就能看到事情在向理想的方向發展,這也是合情合理的。但他/她應明確指出這些不是那種可以影響上述主要度量指標的結果。
 
SEO is a long-term tactic, and if it is sold to you as a short-term solution to get sales, then move along to an agency where you'll be told the frank truth, even if it isn’t what you'd like to hear.
 
SEO公司是一個長期策略。如果機構允諾你一個短期的方案便能增加銷售,那么請另尋他賢。即使忠言逆耳,但也請找一個會坦率地告訴你真實情況的機構,這才是對你公司最好的方案。
 
6. What is your link-building philosophy? 你的鏈接建設戰略是什么?
 
The right answer emphasizes quality over quantity. Any SEO agency promising a certain number of links a month deserves skepticism if not outright rejection. The best links come naturally, from high-quality sources like news or industry websites.
 
正確答案應強調質量多于數量。任何一個承諾一個月就能得到一定數量鏈接的SEO機構是值得懷疑的,甚至可以直接拒絕。最好的鏈接是順其自然而來的,一些優質來源比如新聞或行業網站。
 
Therefore link building is more like traditional public relations. Any SEO firm worth hiring for link-building services should be able to provide samples of high-quality links built for other clients and explain the process of how they were procured. If there's an explicit mention of buying links or anything that suggests the agency pays for links, run away.
 
鏈接建設更像是傳統的公共關系。任何一個值得雇用的SEO公司,都應該能夠提供一些高質量鏈接的客戶案例樣本,并解釋工作的流程。如果機構直截了當地提到關于購買鏈接或者代理購買的建議,趕緊逃跑。
 
Related: 5 Ways Google Is Changing SEO
 
7. How has SEO changed over the past few years? 這幾年SEO有什么改變?
 
It can be tricky to parse the answer to this. It’s just as correct to say that SEO practices haven't changed at all as it is to remark they have been completely transformed. People at a firm that has always engaged in SEO through creating high-quality content and building high-quality links might feel that not much has changed.
 
解析這個問題可能有點棘手。正確的說法是,SEO的實踐活動根本沒有變化,因為他們已經完全轉變了。那些一直投身于創造優質內容和鏈接建設的SEO人員也許覺得沒有什么變化。
 
On the other hand, Google has rolled out major changes to its search engine that make high-quality content and links more valuable than before, while penalizing low-quality content and links. In addition, more searches are being performed on mobile devices.
 
另一方面,谷歌已經對其搜索引擎做出了重大改變,在懲治低質量內容和鏈接的同時,使優質內容和鏈接更加有價值。此外,移動設備上的搜索量在增長。
 
And today more searches use “natural language,” or complete sentences, rather than just a keyword or two. This has changed keyword strategy to a focus on more on long-tail results rather than just those “golden keywords” that many clients think will bring them the most traffic.
 
如今,更多的搜索使用“自然語言”或者完整的句子,而不僅僅是一兩個關鍵字。關鍵字策略已經轉為側重于長尾結果的輸入,而不僅僅是那些許多客戶認為會帶來流量的“黃金關鍵詞”。
 

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